Product Page Information Gap Audit From Support Tickets
Turn customer questions into page fixes.
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Audit a product page against support tickets. The page text: [PRODUCT_PAGE]. Thirty recent customer questions about this product: [CUSTOMER_QUESTIONS]. Return reasons: [RETURN_REASONS]. Group questions by theme, check whether the page answers each, mark answers that are present but hard to find, and estimate which gaps are driving returns. Flag claims the page makes that questions contradict. Return a gap table with Question theme, Count, Answered?, Where to add and Wording, a score from 1 to 10 for completeness, and a monthly routine for updating pages from tickets. Also suggest which gaps belong on the product page, which in a policy page and which in the confirmation email, and how to keep them consistent. Add a short routine that reviews tickets each month and updates three pages, with a record of the changes made. End by suggesting who else should review the findings before action is taken, such as a specialist or a user, and what you would ask each of them.
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See an example result (fictional data)
Gap table (invented, 30 questions about a backpack) Capacity (litres): 9 questions; page silent. Add 24 L. Laptop size: 7 questions; page says "fits laptops". Add 15 inch max. Waterproof?: 6 questions; page says "weather resistant". Explain in one sentence what that means. Delivery time: 5 questions. Care: 3 questions. Score for completeness: 4 of 10. Where to add: capacity and laptop size in the first bullet; waterproof note under specs; delivery under price. Monthly routine: review tickets, update three pages, log changes.
Illustrative only, made-up data. Your results will differ and must be reviewed.