Marketplace Listing Title and Bullet Audit
Audit marketplace listing titles and bullet points for clarity, accuracy and compliance with the platform's rules.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit a marketplace product listing. Title, bullet points, description and attributes: [LISTING_TEXT]. Product facts from the manufacturer or my records: [PRODUCT_FACTS]. Marketplace style rules as I understand them: [MARKETPLACE_RULES]. Check that the title leads with the product type and key attribute, that bullets state one fact or benefit each, that claims are supported, that sizes, materials and compatibility are accurate, and that nothing breaches the marketplace rules on keyword stuffing, comparisons or prohibited claims. Return a table with Element, Problem, Severity (red, amber, green) and Rewrite, a score from 1 to 10 for clarity, accuracy and compliance, and a final listing using only the facts I gave. Marketplace rules change often, so tag them [VERIFY]. Also list the questions shoppers are likely to ask that the listing leaves unanswered. Also suggest the order in which the bullets should appear for a shopper who reads only two of them, and a short check for words that overpromise, such as best or guaranteed. Then expand the audit into a catalogue plan. Draft a template for titles and bullets that can be applied to my product families, with a fixed order of information, character limits to check against the marketplace rules, and a list of words to avoid. Build a table for tracking each listing with the date reviewed, the changes made, the reason, and the sales and conversion data before and after, so that changes are learned from and not guessed. Explain how to avoid making many changes at once, and how long to wait before judging. Suggest a quarterly review focusing on the products with the highest sales and the highest returns, and a process for incorporating customer questions into the listing. Add compliance checks for restricted claims, comparison statements and trademarks, which I should confirm in the marketplace's current policy [VERIFY]. Add a short plan for keeping the listing aligned with product changes, such as a new batch, new packaging or a change of supplier, with an owner for each update.
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