Asana Launch Checklist for a Product or Campaign
Build a launch plan with owners and a go/no-go gate.
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Create an Asana launch checklist for [LAUNCH_NAME]. Launch date: [LAUNCH_DATE]. Teams involved: [TEAMS]. Deliverables: [DELIVERABLES]. Dependencies on outside parties: [DEPENDENCIES]. Use the sections Four weeks out, Two weeks out, One week out, Launch day and After launch. For each task give the name, owner role, due date counted back from launch day, and the check that proves it is done. Show the date arithmetic, for example four weeks before 28 June is 31 May. Mark tasks that block others, and keep the whole checklist to about 40 tasks, saying which could be removed for a smaller launch. Add a go/no-go meeting with yes-or-no criteria such as 'support has been trained', 'rollback tested' and 'legal review complete', each with an owner and a deadline; treat any 'no' as a reason to discuss, not an automatic stop. Add a rollback or fallback task if the launch can be undone, a dry run a week before launch with a note of anything that took longer than planned, and a retrospective two weeks after. Check the critical chain: assets approved (5 days), landing page built (4 days after approval), tracking tested (1), email scheduled (1), final approval (1), which is 12 working days even without slack. Say what you would cut if only 8 days remain. Plan launch day: who is on call, how the team communicates, who has authority to delay, a run sheet in 30-minute blocks for the first four hours, and the first update message and a 24-hour results message, with placeholders for facts I must supply. List the three tasks most likely to slip and how to protect them, and add a one-paragraph briefing the launch lead can read aloud at the final meeting.
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