Create intermediate Works with: Any AI

Meta Ads Campaign Brief and Creative Test Plan

Structured brief

Create a Meta ads brief with objective, audience, creative variants, placement choices, budget split and a structured test plan.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Help me plan a paid social campaign on Meta platforms. Product or service: [PRODUCT_OR_SERVICE]. Campaign objective: [CAMPAIGN_OBJECTIVE]. Audience I want to reach, with location and interests: [TARGET_AUDIENCE]. Budget and duration: [BUDGET_AND_DURATION]. Creative assets I have: [CREATIVE_ASSETS]. Website tracking in place: [TRACKING_STATUS].

Produce: a campaign brief with objective, audience, offer, key message and call to action; a structure outline in words (campaign, ad sets, ads) matching the objective, flagged [VERIFY] since objective names and structure change; three creative concepts, each with a hook for the first line, body text under 60 words and an image or video idea; a testing table with the columns Test, Variable changed, Everything else held, Metric, Minimum budget before judging, Decision rule; a budget split with the arithmetic; and a pre-launch checklist covering tracking, policies, comment moderation and landing page speed.

Calculate the daily budget from total budget and days, the cost per result needed to break even if I give a value per result, and show a simple scenario table for low, expected and high results with assumed costs flagged as assumptions to replace with real account data.

Menu names, ad formats, audience tools and policies change often and some targeting options are restricted for certain topics; mark each [VERIFY] and follow the platform advertising policies. Do not invent benchmarks or claims about performance. Do not write health, finance or before-and-after claims without checking the rules.

Add a worked example with invented figures: 900 total over 18 days, a result worth 25, and cost per result of 8, 12 and 20.

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Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

• plan
• ads