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Create intermediate Works with: Any AI

Google Ads Search Campaign Ad Group and Keyword Build

Structured brief

Structure a Google Ads search campaign with ad groups, keyword match types, negatives, ad copy variants and a budget-to-click model.

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Help me build a Google Ads search campaign plan. What I sell and who buys: [OFFER_AND_BUYER]. Locations I serve: [SERVICE_LOCATIONS]. Monthly ad budget: [MONTHLY_BUDGET]. Landing pages available: [LANDING_PAGES]. Value of a lead or sale: [CONVERSION_VALUE]. Conversion rate from landing page to lead if known: [CONVERSION_RATE].

Produce: a campaign structure outline with ad groups grouped by intent; a keyword table with the columns Ad group, Keyword idea, Match type (exact, phrase, broad), Intent, Landing page, Note; a negative keyword starter list with reasons; three responsive search ad drafts with headline and description options within the character limits [VERIFY current limits]; an extensions or assets checklist; and a conversion tracking checklist.

Then build a simple model: monthly budget divided by an assumed cost per click gives clicks, times conversion rate gives leads, divided into budget gives cost per lead, compared with the value of a lead. Show the arithmetic and label cost per click as an assumption that I should replace with data from my account. Add a 4 week review routine.

Interface labels, bidding strategies, match type behaviour and policies change often; flag each as [VERIFY] and tell me to check Google's current help pages. Do not invent search volumes, competitor data or benchmark costs. Follow the platform's advertising policies and any rules in my industry.

Add a worked example with invented figures: 1,500 budget, an assumed 2.50 cost per click, a 4 percent conversion rate and a lead worth 120.

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