Mailchimp Campaign Setup, Audience and Segment Plan
Plan a Mailchimp campaign with audience structure, segments, tags, send schedule, A/B test and reporting checklist.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Help me plan a Mailchimp email campaign from start to finish. Business and offer: [BUSINESS_AND_OFFER]. Size of my list and where it came from: [LIST_SIZE_AND_SOURCE]. Data I hold about subscribers: [SUBSCRIBER_DATA]. Campaign goal and date: [CAMPAIGN_GOAL_AND_DATE]. Past results if known: [PAST_RESULTS]. Provide: an audience setup recommendation (single audience with tags and segments or separate audiences) with the reasoning [VERIFY for my plan and current Mailchimp structure]; a table of three segments with the columns Segment name, Rule, Size estimate, Message angle; a content plan for two emails with subject line options (three each), preview text, structure and call to action; an A/B test plan with one variable, sample split and how long to wait before choosing a winner; a pre-send checklist (links, mobile preview, unsubscribe link, sender name, test send, plain text version); and a reporting template with open rate, click rate, unsubscribe rate and conversions defined with formulas and arithmetic. Menu names, test features, automation options and limits depend on your Mailchimp plan, so mark each feature [VERIFY]. Do not invent benchmarks or industry averages. Only email people who agreed to hear from you, include a clear way to opt out and follow local email, anti-spam and privacy rules [VERIFY]; this is drafting help and not legal advice. Add a worked example with invented figures: a list of 2,400 subscribers, 3 segments, 1,020 opens, 310 clicks and 12 unsubscribes, and compute each rate.
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