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LinkedIn Campaign Manager B2B Ad Plan

Structured brief Has example

Plan a B2B ad campaign on LinkedIn with audience criteria, offer, ad formats, budget maths and a lead follow-up process.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Help me plan a B2B advertising campaign on LinkedIn. What we sell and typical deal value: [OFFER_AND_DEAL_VALUE]. Job titles, industries and company sizes we target: [TARGET_ACCOUNTS_AND_ROLES]. Budget and timeline: [BUDGET_AND_TIMELINE]. Content or offers available (guide, demo, webinar): [AVAILABLE_OFFERS]. How leads are followed up and by whom: [LEAD_FOLLOW_UP].

Provide: an audience definition with inclusion and exclusion rules and a check that the audience is neither too narrow nor too broad, with the minimum and maximum sizes left for me to confirm in the tool [VERIFY]; an offer and messaging matrix by role with the columns Role, Pain point, Hook, Proof needed, Call to action; ad format recommendations with reasons [VERIFY formats and specs]; two sample ads each for text, headline and call to action; and a lead handling plan with response time targets and a first follow-up email under 100 words.

Then model the funnel: budget divided by an assumed cost per click gives clicks; clicks times landing page conversion gives leads; leads times qualification rate times close rate times deal value gives expected revenue; show every step and compare it with the budget. Label every rate as an assumption to be replaced with actual data, and add a sensitivity row for half the conversion rate.

Interface names, bidding options, minimum budgets and policies change, so mark them [VERIFY]. Do not invent benchmarks, costs or targeting options. Follow platform advertising rules and local privacy and marketing consent rules.

Add a worked example with invented figures: 6,000 budget, 14 cost per click, 5 percent conversion, 20 percent qualified, 10 percent close, and a deal worth 8,000.

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Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Invented figures, with every rate an assumption.
Clicks: 6,000 / 14 = 428.6, about 429.
Leads: 429 x 0.05 = 21.4, about 21.
Qualified: 21 x 0.20 = 4.2.
Deals: 4.2 x 0.10 = 0.42.
Expected revenue: 0.42 x 8,000 = 3,360, against a spend of 6,000.

Reading: on these numbers the campaign loses money in one pass, so the question is whether sales cycles, repeat purchases or a lower cost per click change the picture. Sensitivity: at half the conversion rate (2.5 percent), leads fall to about 10.7 and revenue to about 1,680. Test with a small budget first and replace each assumption with figures from the account.

• plan
• ads