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Survey Questionnaire Bias Review

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Check a survey for leading or confusing questions.

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Review my survey for bias and clarity. Survey questions: [SURVEY_QUESTIONS]. Goal and audience: [GOAL_AUDIENCE].

For each question check for leading wording, double-barrelled questions, loaded terms, jargon, missing options, overlapping ranges, order effects, and social desirability. Present results in a table with the question, issue, and rewritten version. Check the survey length, flow, and the placement of sensitive questions. Suggest what to pilot with five people and what to ask them. Provide a final improved version of the survey and an analysis plan note for each question.

Add a short list of biases explained in plain language with an example of each using invented questions, and a method for testing the survey with cognitive interviews, in which participants explain what they think each question means. Include a plan for checking the response data for straight-lining and other quality issues.

Also add a quick check of how the survey will be analysed, so that every question has a purpose, and a rule for dropping questions that have no planned use.

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