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Experience Principles From Research

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Turn insights into design guidance.

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Derive experience principles. Research insights: [INSIGHTS]. Product and brand context: [CONTEXT]. Decisions the principles should guide: [DECISIONS].

Process: group insights into themes; for each theme write a candidate principle as a short imperative with a rationale, evidence, a "do" and "don't" example, and a trade-off it helps resolve. Example: "Show the next step, not the whole process" Do: reveal one decision at a time. Don't: show a 12-field form. Cull to 4 to 6 principles using criteria: grounded in evidence, specific enough to settle a debate, distinct from each other, and memorable.

Return the principles with the table of evidence, plus a one-page poster layout and a method to test them: apply each to three recent design decisions and see whether it changes the outcome. Add guidance for adoption (kick-off session, design reviews referencing principles) and a review date. Use only my insights; do not invent evidence.

Test each principle against a real design decision from my context and show whether it would have changed the result. Write the final principles in a format of a bold imperative, a one-sentence explanation, and one do and one don't.

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