Pause Protocol for a Social Media Crisis
Stop scheduled posts and respond with care.
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Write a social media crisis pause protocol. Organisation and risks: [ORGANISATION_RISKS]. Who has access and approval authority: [ACCESS_ROLES]. Tools for scheduling: [TOOLS]. Create a one-page protocol: triggers for pausing (a tragedy, a controversy, an error, a data incident), the first ten minutes (pause scheduled posts, notify decision-makers, check facts), a decision matrix for stay silent, holding statement, or full response, and a template for each. Include a contact tree, a log of statements, rules for staff comments, and a debrief template. Add a note on tone: acknowledge facts, avoid speculation, and do not argue. Remind me that legal and regulatory duties may apply and should be confirmed with counsel [VERIFY] for [JURISDICTION]. Also add a quarterly drill: simulate a trigger, practise pausing posts and notifying people, and record the time taken and what to fix. Include a list of channels to check for scheduled content. Include a short wallet card version of the protocol with the five actions in order and the names of the people to call, so it can be used under stress without opening a document.
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