Create intermediate Works with: Any AI

Lapsed Donor Reactivation Message Rewrite

Before after Has example

Win back donors with a better message.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

Rewrite our lapsed donor message. Organization: [ORGANIZATION]. Lapsed segment: [LAPSED_SEGMENT] (such as donors who last gave 13 to 24 months ago). Reasons they may have lapsed: [POSSIBLE_REASONS]. Current message: [PASTE_CURRENT_MESSAGE].

Return:
BEFORE: the original message, with annotations in square brackets for problems (guilt, vague ask, no impact, too long, internal jargon).
AFTER: a rewritten email of about 120 words that reconnects (what happened since they last gave, only true facts), shares a specific result, asks a simple question or small gift, and makes it easy to change preferences or unsubscribe.
VARIANTS: three subject lines and two alternative openings (one story-driven, one data-driven).
SEQUENCE: a three-message plan over six weeks, including a final "stay connected?" message that treats a non-response respectfully.
TEST PLAN: what to test (subject, ask amount), sample size caution, and success measures.

Do not guilt the donor, and do not claim a relationship we do not have. Ask what we can honestly say has changed since their last gift.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

BEFORE: "We miss you! You haven't given in a while. Please donate today." [guilt] [vague ask] [no impact].
AFTER (about 110 words): "Hi Sam, last year your gift helped us serve 4,200 meals. Since then, we opened a second kitchen and now serve about 6,000 a month [CONFIRM NUMBERS]. If you're open to it, a gift of 15 funds a week of fresh vegetables for one family. If you'd rather hear from us less often, you can update your preferences here."
Variants: three subject lines; one story-driven opening and one data-driven.
Sequence: week 1 update, week 3 story, week 6 "stay connected?" message.
Test: subject line and ask amount, sample caution.

• reactivation