Appeal Letter Interview and Draft
Build a compelling appeal from real facts.
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Interview me before writing a fundraising appeal for [ORGANIZATION]. Gather what you need with single questions, in this order, waiting after each: who the appeal is going to; the specific need and amount; one real person or situation to anchor it (with consent); what a gift of different sizes accomplishes; the deadline and why it matters; what happens if the goal is not reached; how donors can give; and any matching gift. After the questions, write an appeal letter with this structure: a short story opening (2 to 3 sentences); the need in a concrete sentence; what the donor makes possible, with three gift levels and their outcomes; urgency that is truthful; a clear ask using "you"; a P.S. that restates the ask and deadline. 300 words maximum, 8th-grade reading level. Then write a short email version (120 words), a subject line list (8 options), and a checklist: privacy consent for the story, accuracy of numbers, and tax receipt wording [VERIFY]. Do not invent statistics or quotes. Treat the output as a draft, not legal or compliance advice. Have a qualified professional who knows [JURISDICTION] verify any legal, regulatory, consent or contractual point before you rely on or publish it.
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