Donor Segmentation and Ask Amount Logic
Choose appeals based on giving history.
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Design donor segments and ask logic. Donor data fields available (gift dates and amounts, channels, campaigns): [DATA_FIELDS]. Number of donors and typical gifts: [DONOR_NUMBERS]. Goals: [GOALS]. Propose five segments with clear rules (new, repeat, high value, lapsed, monthly), an ask approach for each, and how to choose a suggested amount from past giving (for example, a multiple of the last gift, to be tested). Explain how to test asks fairly with a control group. Include data hygiene rules, a privacy section, and a list of mistakes to avoid, such as asking regular donors for much more without context. Mark data protection and marketing consent rules as items to verify [VERIFY] for [JURISDICTION]. Use only my data fields and ask for missing information. Also add a short test design: split a segment into two groups, send different asks, compare response and average gift, and record the outcome, with a caution about small groups. Use only facts and figures I supply. Mark any impact claim without evidence [ADD SOURCE], use cautious verbs, and tag fundraising, tax-receipt and consent rules [VERIFY] for [JURISDICTION] before anything is sent.
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