Meta Ads Short Video Script and Shot List
Write a 15 to 30 second video ad brief.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Write a short video ad for Meta placements. Offer and audience: [OFFER_AND_AUDIENCE]. Proof points I can substantiate: [PROOF_POINTS]. Location and props available: [PRODUCTION_RESOURCES]. Length: [LENGTH]. Present the script as a table with Time, Shot, Voice or on-screen text, and Notes, adding up to the length (3 + 7 + 10 + 5 + 5 = 30 seconds). Worked example for an invented refillable water bottle: 0 to 3 seconds close-up of someone filling the bottle with the text 'Still buying single-use?'; 3 to 10 the problem shown with a pile of plastic bottles; 10 to 22 the bottle used at a desk, in a bag and at the gym; 22 to 27 a proof point I can substantiate, such as 'Dishwasher safe'; 27 to 30 offer and call to action. Write two alternative hooks for the first three seconds, short captions readable without sound, a closing frame, a thumbnail suggestion, and a plan to film vertically [VERIFY specifications]. Production checklist: people who appear have agreed, music is licensed, claims are true and supported, nobody named without permission. Test the two hooks on equal budgets, comparing the share who watch to the three-second mark [VERIFY]. Keep it honest and plain, with no exaggerated before-and-after, and treat costs and rates as assumptions.
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