Meta Ads Retargeting Sequence and Frequency Plan
Plan follow-up ads without annoying people.
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Plan a retargeting sequence for Meta ads. Audiences available (website visitors, engaged followers, customers): [AUDIENCES]. Sales cycle: [SALES_CYCLE]. Offers and content: [CONTENT]. Budget: [BUDGET]. Present a table by stage with audience, window (for example 7, 14, 30 days), exclusion, ad angle, copy example and frequency limit [VERIFY]: reminders for people who viewed a product, proof for those who viewed pricing, and a gentle offer for abandoners. Write the copy for each stage in full within platform limits. Exclusion logic: buyers in the last 30 days, people who contacted support this week, and employees, so buyers never see ads for what they just bought. Stop ads after purchase and respect people. Frequency arithmetic: an audience of 3,000 people at three impressions per person per week for three weeks is 27,000 impressions; at a cost per thousand of 8.00 that is 216.00. Cap frequency and rotate at least three creatives to avoid fatigue. Measures: cost per result by stage and frequency, and incremental effect through a holdout group where possible [VERIFY], since the share who would have bought anyway cannot be known. Cover privacy and consent for visitor audiences with questions for my privacy owner [VERIFY]. Do not present figures as forecasts.
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