Prompt Almanac

Create beginner Works with: Any AI

Meta Ads Creative Brief and Copy Variations

Structured brief Has example

Write a brief for images or video and ad text variants.

Open in ChatGPTOpen in Claude

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Rate this prompt

Loading ratings…

Write a creative brief and ad copy for Meta ads. Offer and audience: [OFFER_AND_AUDIENCE]. Proof points I can substantiate: [PROOF_POINTS]. Formats wanted (single image, carousel, short video): [FORMATS]. Brand tone: [TONE].

Provide the brief: objective, key message (for example 'Fill it, wash it, use it for years' for a refillable bottle), one supporting message, visual direction, short text on image, a first-three-seconds idea for video, and a call to action. Write five primary text variants (short and long), five headlines and descriptions, each with a different angle: problem, benefit, proof, offer, and honest curiosity. Every claim must be traceable, with no clickbait. List claims to avoid and a policy checklist: no misleading before and after, no implied personal attributes, accurate pricing [VERIFY].

Accessibility: captions on video and readable text. Test two angles on a fixed budget with a decision rule set in advance. Treat every cost, rate and volume as an assumption to test, since results vary and platform rules change [VERIFY].

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

See an example result (fictional data)
Invented brief. Objective: first orders for a refillable bottle. Key message: 'Fill it, wash it, use it for years.' Support: dishwasher safe, 750 ml. Visual: someone filling the bottle at a desk. Three headlines: 'One bottle, no more single-use plastic' (39 characters), 'Dishwasher safe and built to last' (33), 'Your 750 ml everyday bottle' (27). Primary text options: short (90 characters), medium, and a question opener. Claims to avoid: 'unbreakable'. Test: two angles at equal budget for 7 days with a decision rule fixed in advance.

Illustrative only, made-up data. Your results will differ and must be reviewed.

Related prompts