Google Ads Performance Max Brief and Asset Checklist
Prepare the inputs for an automated campaign type.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Prepare a brief for a Performance Max style campaign in Google Ads. Business, products and margins: [BUSINESS_AND_MARGINS]. Goal and conversion value measure: [GOAL_AND_VALUE]. Audience signals I can offer (customer lists, past visitors): [AUDIENCE_SIGNALS]. Creative assets available: [CREATIVE_ASSETS]. Product feed status if relevant: [FEED_STATUS]. Explain the trade-off: automation can find customers across channels but gives less control and less detail on where ads appeared. List what must be true before launch, since automation needs good inputs and good measurement. List the assets needed (headlines, long headlines, descriptions, images in several shapes, logos, video) with counts and quality rules, and write sample text within the limits [VERIFY], in a table with Status, Owner and Due. Define guardrails: location and brand exclusions [VERIFY], a budget cap, a minimum conversion volume before judging, and a review date. State the privacy points for customer lists and consent. Learning-period plan: do not change settings for two weeks except for errors, and judge on conversion value against cost over at least four weeks. Feature availability varies by account [VERIFY]. Nothing here is a forecast; check limits, policies and menu names in the current help pages and mark unconfirmed items [VERIFY].
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