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Google Ads Budget, Bidding and Weekly Optimisation Routine

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Create a routine for managing spend sensibly.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Create a weekly optimisation routine for Google Ads. Campaign types and goals: [CAMPAIGNS_AND_GOALS]. Budget and the cost per lead or sale I can afford: [BUDGET_AND_TARGET]. Current bidding strategy: [BIDDING]. Conversions per month: [CONVERSION_VOLUME].

Write a routine of about 45 minutes: check spend pace, review search terms, add negatives, check lead quality, look at top and weak ad groups, review ad assets, review location and device, and note changes in a log. Rules for changes: change one thing at a time, wait for enough data, and avoid large budget changes. Explain when automated bidding needs enough data to work well and when to wait before changing [VERIFY]. Base decisions on conversions that matter to the business, not clicks alone.

Show cost per conversion: 600 spend over 20 conversions is 30 each. Provide a table of metrics with the formula and the question each answers (click-through rate, conversion rate, cost per conversion, impression share). Outcomes depend on the market, the offer and competitors, and none can be guaranteed; verify current policies before changing anything [VERIFY].

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

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Invented week. Spend 168 of a weekly 175 budget; 112 clicks, average cost per click 1.50; 14 conversions; cost per conversion 168 / 14 = 12.00. Search terms reviewed: 60; 9 added as negatives; 2 added as keywords. Ad group with cost per conversion 24.00 and 3 conversions is left alone for another week because the sample is small. Impression share lost to budget: 22 percent. Decision: no budget change this week; log recorded. Time taken: 40 minutes. Change log entry: 'Week 12, no budget change; added 9 negatives; paused none; next review date.' Keep entries short and dated.

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