Google Ads Search Campaign Structure and Keyword Plan
Plan campaigns, ad groups, keywords and negatives before spending.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Plan a Google Ads search campaign. Business, offer and location served: [BUSINESS_AND_OFFER]. Goal (leads, calls, sales) and how a conversion is measured: [GOAL_AND_CONVERSION]. Monthly budget and the value of a customer if I know it: [BUDGET_AND_VALUE]. Products or services to advertise: [SERVICES]. Competitors and words customers use: [CUSTOMER_LANGUAGE]. Ask for missing information first. Then give a table of ad groups, each built around one intent, with keywords, match types, why, and the landing page to use; a negative keyword list to avoid wasted clicks; and suggested location, schedule and device settings to review [VERIFY]. Show the budget arithmetic as a planning figure, not a forecast: a daily budget of 20.00 with an average click of 1.60 gives about 12 clicks a day, and at a 4 percent conversion rate about 0.5 conversions a day. Do not invent search volumes or costs; mark every figure as an assumption to check in the keyword planner. Add a launch checklist (conversion tracking tested, billing, policies, landing page speed) and a two-week review routine: search terms report, add negatives, pause weak keywords, check conversions. Results cannot be guaranteed and platform rules change, so check current policies and help pages [VERIFY].
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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.
See an example result (fictional data)
Invented plan for a plumber in Leeds. Ad group 1: boiler repair (keywords: boiler repair leeds, broken boiler leeds) landing page /boiler-repair. Ad group 2: boiler service (annual boiler service leeds) /boiler-service. Negatives: jobs, apprenticeship, diy, parts, free, manual. Daily budget 20; average click 1.60 gives about 12 clicks; at a 4 percent conversion rate about 0.5 enquiries a day, 15 a month. Launch checklist: tracking tested, calls forwarded to the mobile, phone answered during ad hours, billing set. Review after two weeks: search terms report, new negatives, and conversions against the 0.5 a day planning figure, which is an assumption and not a forecast.
Illustrative only, made-up data. Your results will differ and must be reviewed.