Empathy Map and Pain Point Workshop
Facilitate a workshop to understand customer feelings and context.
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Help me run a workshop to understand customer feelings and context. First interview me, one question at a time, to prepare: (1) the customer group and situation; (2) the evidence we have (interviews, tickets, reviews, surveys); (3) who will attend and their roles; (4) the time available; (5) the decision the workshop should inform; (6) sensitivities, such as customers who must not be discussed. What I know: [CUSTOMER_AND_EVIDENCE]. After the interview, create the workshop plan: 1. Objectives and pre-work (each participant brings two real quotes or observations). 2. An agenda with timings: introduction 15 minutes; silent writing on what customers say, think, feel, do, see, hear, plus pains and gains; grouping; voting on top pains; root-cause discussion; prioritizing; next steps. 3. The empathy-map template as a text grid. 4. Twelve prompting questions and facilitation tips (quiet voices, separating evidence from assumptions, labelling assumptions). 5. An output table: Pain point | Evidence | Severity | Proposed experiment. 6. A follow-up plan to validate assumptions in five customer conversations, and a rule never to present assumptions as research. 7. A sample filled-in map for a fictional customer.
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