Create advanced Works with: Any AI

Jobs-to-Be-Done Interview Guide

Few shot Has example

Create a switch-interview script to learn why customers buy.

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Write a switch-interview guide to learn why customers buy. Product or service: [PRODUCT_OR_SERVICE]. Who I will interview (recent buyers, recent churners, people who chose a competitor): [INTERVIEWEES]. Timeframe of the purchase: [PURCHASE_TIMEFRAME]. What I need to decide: [DECISION].

Follow the style of this excerpt:
"Take me back to the day you first thought about getting something like this. Where were you? What was going on?" (the first thought)
"What did you try before? What was frustrating about that?" (the struggling moment)
"Who else did you talk to? What did you look at?" (the search)
"What almost stopped you from buying?" (anxiety)
"What happened the first week after you started?" (the first use)
Probes: "Can you tell me more about that?" "What did you do next?" "How did that feel?"

Write the complete guide: consent and introduction script, 20 to 25 questions in timeline order (first thought, passive looking, active looking, deciding, first use, ongoing use), probes, rules (ask about real past events, not hypothetical futures; do not pitch; tolerate silence), a note-taking template with four forces columns (push of the situation, pull of the new solution, anxiety, habit), and a synthesis method: write each customer's story in a timeline, extract the job statement "When ___, I want to ___, so I can ___", and cluster across interviews. Include a sample of how to ask about price. Suggest the number of interviews and the signs of saturation.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Opening: "Thanks for joining. I'm trying to understand how people decided to switch, not to sell. Is it okay if I record? Nothing you say is wrong."
Timeline questions
First thought: "Take me back to the day you first thought about changing how you do payroll. Where were you? What happened?"
Struggle: "What had you tried? What was frustrating?"
Looking: "Who else did you talk to? What did you look at?"
Anxiety: "What almost stopped you from buying?"
First use: "What happened in the first week?"
Probes: "Tell me more about that." "What did you do next?"
Notes template: four forces (push, pull, anxiety, habit).
Job statement example: "When month-end arrives and I'm chasing timesheets, I want payroll to run itself so I can trust the numbers." 6 to 10 interviews until themes repeat.

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