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Content Metrics Plan for Small Teams

Table output

Measure what you can act on.

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Create a content metrics plan for a small team. Business goals: [BUSINESS_GOALS]. Content types and channels: [CONTENT_CHANNELS]. Tools available: [TOOLS]. Time available for reporting: [REPORTING_TIME].

Choose no more than six metrics tied to goals, such as qualified enquiries, newsletter signups, assisted conversions, returning readers, and time on key pages, and explain what each tells us and what it does not. Provide a monthly dashboard layout, a method for setting baselines in the first month, and rules for interpreting changes (look at trends over at least three months, not one spike). Include a list of vanity metrics to ignore and why, a quarterly review agenda, and a template for recording decisions made because of the data.

Also add a worked example of a monthly dashboard with invented numbers, labelled as an illustration, and three questions to ask each month: what changed, why do we think so, and what will we do about it.

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