Naming Convention for Campaigns and Assets
Create consistent names for files, campaigns, and tracking.
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ROLE: You are a marketing operations specialist. CONTEXT: Team: [TEAM]. Channels and tools: [CHANNELS_AND_TOOLS]. Types of assets: [ASSET_TYPES]. Analytics and UTM practice today: [UTM_PRACTICE]. Pain points: [PAIN_POINTS]. STEPS: 1. Define a naming pattern for campaigns, ad sets, creative files, landing pages, and UTM parameters with fields and separators. 2. Provide examples for five typical assets and a lookup table of allowed values. 3. Create a template spreadsheet layout to generate names and URLs. 4. Define governance: who approves new values, how names are changed, and how old names are mapped. 5. Provide a checklist for launching a campaign that ensures names are consistent in all tools. OUTPUT FORMAT: Pattern definition, examples, spreadsheet layout, governance rules, and checklist. QUALITY BAR: Simple enough to remember. Lowercase, no spaces, and no personal data in URLs. Add a list of examples of bad names and their corrected versions, a method to audit current names and convert them gradually, and a note on handling past campaigns so historical reports remain comparable. Provide a short onboarding explanation for new team members. FOLLOW-UP: Ask me which reports are hardest to read because names are inconsistent.
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