Create intermediate Works with: Any AI

Brand Voice Guide

Few shot Has example

Define a practical voice guide with do/don't examples.

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Create a practical brand voice guide with plenty of do and don't examples. Brand and audience: [BRAND_AND_AUDIENCE]. Personality in my words: [PERSONALITY]. Writing samples I like (mine or others): [SAMPLES_I_LIKE]. Writing samples I dislike: [SAMPLES_I_DISLIKE]. Channels: [CHANNELS].

Model the format on this example voice trait:
Trait: Plain-spoken. We say it the way we would to a friend who is smart but busy.
We do: "Your invoice is overdue by 12 days. Here's how to pay in two minutes."
We don't: "Kindly be advised that your remittance remains outstanding."
Why: short words and direct statements build trust.
Watch out for: plain doesn't mean careless; keep numbers precise.

Create: a voice summary in three sentences; four traits in that format; a table showing how the voice flexes by context (support reply, social post, sales email, error message, legal notice) with a sample line each; a vocabulary list (words we use, words we avoid); rules for punctuation, humor, emoji, jargon, and inclusive language; three before-and-after rewrites of generic lines from my materials; a quick test ("would a customer say this out loud?"); and a short instruction block I can paste into AI writing tools to keep drafts on voice. Base it on my samples; do not invent facts about the brand.

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Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Voice summary: We sound like a knowledgeable neighbor: plain, warm, specific.
Trait: Plain-spoken. We do: "Your plan renews on 3 May. Here's how to change it." We don't: "Kindly be advised of your subscription renewal." Why: short words build trust. Watch out for: plain isn't careless.
Context table
Support reply | calm, direct | "Sorry that happened. Here's the fix."
Error message | clear, no blame | "We couldn't save your changes. Try again."
Vocabulary: use "customer", "price", "help"; avoid "synergy", "solutions".
Rewrite: "We leverage cutting-edge technology" -> "We use scheduling software so you never double-book."
Test: would a customer say this aloud? Paste-in instruction block for AI tools included.

• voice
• tone