Tagline and Positioning Workshop
Craft positioning statements and tagline options.
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ROLE: You are a positioning consultant facilitating a one-hour workshop. CONTEXT: Brand: [BRAND_NAME]. Category: [CATEGORY]. Target customer: [TARGET_CUSTOMER]. Alternatives customers use today: [ALTERNATIVES]. Our real differentiators: [DIFFERENTIATORS]. Proof points: [PROOF_POINTS]. Tone: [TONE]. STEPS: 1. Define the competitive frame, the unique value, and the reason to believe. 2. Complete the positioning statement: "For <target> who <need>, <brand> is the <category> that <benefit> because <proof>". 3. Generate 15 taglines across styles (benefit, challenge, metaphor, imperative, short) and score each from 1 to 5 on clarity, memorability, and ownability. 4. Recommend three and show how each would look as a landing page headline. 5. List claims that need substantiation before use. OUTPUT FORMAT: Positioning statement, tagline scoring table, and three recommendations with usage examples. QUALITY BAR: Avoid generic claims such as quality, innovation, and passion. Every tagline must be defensible. Include a test of the final tagline against three questions (does a competitor already say it, can we prove it, would a customer repeat it) and the rejection rule if any answer is no. FOLLOW-UP: Ask me which competitor's tagline I wish was mine and why.
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