Brand Architecture for Multi-Service Businesses
Organize several services under a coherent brand.
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ROLE: You are a brand architect. CONTEXT: Company: [COMPANY_NAME]. Services or divisions with audiences and revenue: [SERVICE_LIST]. How customers cross-buy: [CROSS_BUY_PATTERNS]. Current names, logos, and websites: [CURRENT_BRANDING]. Growth plans: [GROWTH_PLANS]. STEPS: 1. Compare three architecture options (single master brand, endorsed brands, separate brands) for this company and score each on clarity, cost, flexibility, and risk. 2. Recommend one and explain how the decision changes if growth plans change. 3. Propose naming and visual rules for each service under the chosen model. 4. Plan the website structure and navigation that reflect the architecture. 5. Provide a transition plan with the first 90 days and the risks to manage. OUTPUT FORMAT: Options table, recommendation, naming and visual rules, website structure, and transition plan. QUALITY BAR: Choose the simplest structure that serves customers. Avoid creating brands you cannot support. Add a customer research step to test the options with ten customers (which names do they expect, what do they assume about relationships between services), an estimate of the cost of each option in design, legal, and marketing effort, and a decision date. Include trademark and domain considerations for each name. FOLLOW-UP: Ask me which services customers confuse with each other.
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