Brand Guidelines Starter Pack
Produce a practical brand guideline for a small team.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
Produce a practical brand guidelines starter for a small team. Brand and audience: [BRAND_AND_AUDIENCE]. What exists already (logo, colors, fonts, tone): [EXISTING_ASSETS]. Where the brand appears: [CHANNELS]. Team that will use it: [TEAM]. Create a checklist of the sections to include, and complete each one at a usable level. For each item, write the content in brief and mark Done, Needs input, or Needs design work: [ ] Brand story: purpose, promise, values in plain language (one paragraph) [ ] Audience summary [ ] Logo: versions, clear space, minimum size, misuse [ ] Color: primary and secondary with hex, RGB, and CMYK; accessibility pairs [ ] Typography: fonts, sizes, hierarchy, fallback [ ] Imagery and iconography style [ ] Voice and tone with examples [ ] Layout principles and templates (social post, slide, document, email) [ ] Accessibility standards (contrast, alt text, captions) [ ] Naming conventions for products and files [ ] Legal: trademark usage, attribution, partner logos [ ] Approval process and contacts [ ] Asset library location and versioning Format the output as a guide of about 800 words with a one-page quick reference, and a list of the five decisions I still need to make. Do not invent assets; use placeholders for anything I did not provide.
Fill in before use
Optional: type your details and the prompt above updates. Nothing is saved or sent.
Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.