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Shopify Product Launch Checklist and Announcement Plan

Structured brief

Plan a launch across store, email and social.

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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Plan a product launch for Shopify. Product and launch date: [PRODUCT_AND_DATE]. Stock available: [STOCK]. Audience and channels: [AUDIENCE_AND_CHANNELS]. Budget: [BUDGET].

Create a countdown plan with an owner and a date counted back from launch for each task: four weeks out (product page ready, photos, pricing, shipping rules), two weeks out (email teaser, wait list or notify-me form [VERIFY], social posts), launch week (test checkout, stock check, support ready), launch day (announcement schedule), and after launch (follow-up, review requests, results). Write copy for an email, a social post and a banner. Stock cover: 300 units and an expected 40 orders a day lasts 7.5 days. Add a contingency plan for selling out and for site problems, use scarcity wording only when true, and do not promise delivery dates the carrier cannot meet. Include a post-launch review template. Interfaces and plans differ, so flag each feature or setting you are unsure of [VERIFY] and ask me to check it in my own account.

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