Annual Report or Impact Summary for Stakeholders
Report results honestly to supporters.
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Report results honestly to supporters. Organization and audience: [ORGANIZATION_AND_AUDIENCE]. Goals set for the year: [GOALS]. Results data (with sources): [RESULTS_DATA]. Stories and quotes I have permission to use: [STORIES_AND_QUOTES]. Financial summary: [FINANCIAL_SUMMARY]. Challenges: [CHALLENGES]. Return: BEFORE: a short diagnosis of common weaknesses in annual reports and my draft, with examples marked in brackets ([activities listed, no results], [only good news], [no targets for comparison], [jargon], [photos without context], [numbers without sources]). AFTER: a report outline with draft text: a letter from leadership (150 words) that states progress against goals plainly; the year in numbers (planned versus actual in a table, with trend); three stories linked to the results; what did not go as planned and what we learned; the financial summary in plain language; thank-yous; plans for next year; and how to get involved. DESIGN NOTES: chart choices, accessibility (alt text, contrast, readable PDF), and a one-page summary. CHECKS: every number sourced, every story approved, consistent definitions, and a second reader. Do not exaggerate outcomes or invent figures; mark gaps as [ADD DATA].
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