Mailchimp List Health and Consent Audit (Defensive)
Check list quality and permission records.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Audit a Mailchimp audience as a check against good practice; rules vary by place [VERIFY]. Counts: subscribed, unsubscribed, cleaned, bounced, and subscribers by sign-up source; engagement over 12 months; consent records and sign-up forms: [LIST_DATA]. Our consent wording: [CONSENT_WORDING]. Show the counts as a funnel from all contacts to active subscribers with percentages and arithmetic: 6,000 subscribed of whom 1,500 have had no click in 12 months is 25 percent. Calculate the share with no opens or clicks in 6 and 12 months (opens may be unreliable), bounce rates, unsubscribe rates per send, complaint rates if available, and compare engagement by sign-up source. Check that sign-up forms are clear, double opt-in is considered where appropriate [VERIFY], and records show how and when consent was given. For each imported list ask for evidence of how and when people agreed; mark lists with no evidence as high risk for a qualified adviser to review. Never send to purchased lists. Return a table, a clean-up plan with a re-engagement email and a rule for removing non-responders, and a consent record template with date, source, wording shown and the person's choices.
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