Abandoned Basket and Lifecycle Flow Audit
Check automated flows from trigger to exit.
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Audit my automated flows. For each flow, trigger, delays, email content summary, discounts and exit rules: [FLOW_DETAILS]. Metrics per flow if known: [FLOW_METRICS]. Check that people who buy leave the flow, delays suit the product, emails in different flows do not clash on the same day, discounts are not given to everyone by default, and unsubscribes and complaints stop messages in every flow. Calculate the revenue per email sent as revenue divided by emails sent for each flow and rank them. Return a table, a map of flow conflicts, and three fixes with a test for each. Small volumes make revenue figures noisy. Add a worked revenue comparison with invented numbers. Abandoned basket flow: 2,000 emails sent, revenue 3,000, so 1.50 per email. Welcome flow: 1,500 sent, revenue 900, 0.60 per email. Post-purchase flow: 800 sent, revenue 160, 0.20 per email, though it drives reviews and support deflection. Win-back flow: 1,200 sent, revenue 120, 0.10 per email and 4 complaints (0.33 percent) which is high; review. Flow conflicts: a customer in the abandoned basket flow can also receive the weekly newsletter on the same day and a welcome email; set priority rules so only one marketing email is sent per day. Exit rules: purchase should end the abandoned basket flow within an hour, but the delay in the integration is 24 hours, so buyers receive a reminder after buying; fix. Discount policy: only offer a discount in the third email, and only to customers who have not bought before. Fixes with tests: shorten the exit delay, add a priority rule, and test a version without a discount. Check unsubscribes and complaints by flow. Include a quarterly review calendar and a log of changes with dates. Add a closing step: review flow performance monthly and keep a log of every change with its date so effects can be traced.
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Invented flows. Abandoned basket: 2,000 emails, revenue 3,000 = 1.50 per email. Welcome: 1,500, 900 = 0.60. Post-purchase: 800, 160 = 0.20. Win-back: 1,200, 120 = 0.10, with 4 complaints = 0.33 percent (high). Conflict: a customer can get a welcome email, the newsletter and a basket reminder on the same day. Exit problem: purchasers stay in the basket flow for 24 hours. Fixes: one marketing email a day; exit within an hour; test a version with no discount. Review again after four weeks and compare revenue per email with these baselines.
Illustrative only, made-up data. Your results will differ and must be reviewed.