Audit beginner Works with: Any AI

Welcome Email Sequence Audit

Rubric scoring Has example

Audit a welcome email sequence, checking what new subscribers receive in their first days, timing, clarity and the ask.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Audit my welcome sequence. Subject lines, text and timing of each email: [WELCOME_EMAILS]. What the signup form promised: [SIGNUP_PROMISE]. Open, click and unsubscribe rates by email: [RATES].

Check whether the first email delivers the promise immediately, sets expectations about frequency, offers one clear action, introduces the sender as a person, and avoids a hard sell. Compare the signup promise with the content.

Return a score from 1 to 10 for each email on promise, clarity, tone and action, red, amber or green notes, and a rewritten first email under 120 words. Consent rules are [VERIFY] for [JURISDICTION].

Also check the sender name and reply address, whether the sequence stops when the subscriber buys or replies, and whether the second email adds value before any ask. Suggest a four-email outline with purpose and timing for each message.

Then write a measurement and testing plan for the sequence. Define the primary goal and two supporting measures such as replies and first purchase or booking, along with the baseline from the first month. Specify one test at a time with the hypothesis, the variants, the audience split, the minimum number of recipients and the stop rule. Explain why opens are unreliable and what to use instead. Provide a template for an experiment log and a monthly review agenda of thirty minutes. Draft alternative subject lines for the first two emails and a rewrite of the opening line of each, using only facts supplied. Add checks for accessibility, plain-text versions, link tracking disclosure and unsubscribe handling. Include a suppression rule that stops the sequence when someone buys or replies. Consent and tracking rules are [VERIFY] for [JURISDICTION].

Close with a short list of what you could not assess from the data given and what extra export or screenshot would let you assess it.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Email scores (invented, 4 emails)
Email 1: promise on signup was "free packing list"; email 1 has no link to it (found in email 2). Promise 2, clarity 4. Fix: link in line one.
Email 2: three calls to action. Reduce to one.
Email 3: story is good; no next step.
Email 4: 40% discount with false deadline (resets weekly). Red. Remove the urgency.
Rates: open 52%, click 4.1%, unsubscribes 1.8% on email 4.
Rewritten first email (under 120 words): "Here is your packing list [link]. Over the next week I'll send three short emails..." Consent rules [VERIFY].

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