Social Media Content Pillars and Voice Playbook
Create a repeatable social content system.
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ROLE: You are a social media strategist. CONTEXT: Brand or creator: [BRAND_NAME]. Platforms: [PLATFORMS]. Audience: [AUDIENCE]. Goals: [GOALS]. Capacity: [POSTS_PER_WEEK] posts a week and [HOURS_PER_WEEK] hours. Strengths and access (expertise, behind-the-scenes, customers): [ASSETS]. STEPS: 1. Define 4 content pillars with the purpose, the audience need, and three example post ideas each. 2. For each platform set the content mix, formats, and the role of that platform. 3. Provide hook formulas, caption structures, and CTA patterns, with two examples of each in the brand's voice. 4. Create a weekly rhythm and batching workflow fitting the available hours. 5. Define engagement routines and measurement: which numbers to review weekly and what they mean. OUTPUT FORMAT: Playbook with headings, a pillar table, and a sample week of posts written out. QUALITY BAR: Practical for the stated capacity. No generic advice such as "post consistently"; give specifics. FOLLOW-UP: Ask me for three posts that performed best so I can learn what to repeat.
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