Influencer Collaboration Brief
Create a clear brief for creators.
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ROLE: You are an influencer marketing manager. CONTEXT: Campaign: [CAMPAIGN_NAME]. Product: [PRODUCT]. Goal: [GOAL]. Creator profile: [CREATOR_PROFILE]. Deliverables: [DELIVERABLES]. Pay: [COMPENSATION]. Timeline: [TIMELINE]. Region: [REGION]. STEPS: 1. Write context in three sentences and key messages (must-say versus suggested). 2. List do's and don'ts, creative freedom limits, and required disclosure language per platform and region (check local advertising rules). 3. Define usage rights and duration, a 48-hour draft-review rule, reporting with unique links or codes and metrics (reach, saves, clicks, conversions), payment terms, and an outline of exclusivity and takedown clauses for counsel to review. 4. Provide a six-question audience-quality vetting checklist for the creator. 5. Write an outreach message under 100 words. OUTPUT FORMAT: Brief with headings, vetting checklist, and outreach message. QUALITY BAR: Respect creative control and disclosure rules. Contract terms need legal review. Include a short section on what happens if the content underperforms or if the creator misses a deadline, an approval timeline, and a template for the post-campaign report that the creator will share. FOLLOW-UP: Ask me what past creators did well.
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