Response to a Negative Media Story
Decide whether and how to respond, with accurate wording.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
A story has been published about us. Story summary: [STORY_SUMMARY]. What is accurate and what is not: [ACCURACY_NOTES]. Our evidence: [EVIDENCE]. Audience reaction so far: [REACTION]. Use this decision tree: if the story is accurate, acknowledge and explain what we are doing; if partly inaccurate, correct specific facts politely and show evidence; if inaccurate, request a correction from the editor and consider a short public clarification; if opinion, usually do not respond. Write the correction request under 120 words and a social statement under 60 words for the cases that apply. Avoid attacking the journalist and avoid new claims we cannot prove. Legal exposure, defamation and confidentiality questions go to counsel [VERIFY]. Add the signals that should make us stay silent: the story is about a private person, a matter under legal investigation or something we cannot yet confirm. Offer a short rule for tone: calm, specific, courteous, with no sarcasm. Provide a log template to record who decided what and when, the statement used, and the outcome after two weeks, for learning purposes.
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