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Newsletter Welcome Sequence of Four Emails

Structured brief

Introduce new subscribers, set expectations and earn the first reply.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

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Write a four-email welcome sequence. Newsletter: [NEWSLETTER_NAME] about [TOPIC]. Audience: [AUDIENCE]. The main thing new readers should get from it: [PROMISE]. My story in three facts: [MY_FACTS]. Best past issues: [BEST_ISSUES].

Email one, sent at once: thank you, what to expect, how often, and one small action. Email two, day two: my story using only the facts given. Email three, day four: best past issues, grouped by need. Email four, day seven: a question that invites a reply and a link to preferences. Each body under 130 words with a subject line and preview text.

Add a timing table, a rule that anyone who replies receives a personal response, unsubscribe wording, and consent notes for [REGION] [VERIFY]. Do not promise content I have not said I will produce.

Add a plan for what to do with replies: who reads them, how quickly I answer, and how I record useful questions as future topics. Suggest a segment tag for readers who click different links in the welcome sequence, so later issues can match their interests, noting the privacy implications and keeping tagging minimal. Include a test plan: send the sequence to a friend and ask what they remember and what they would unsubscribe over.

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