Re-Engagement Email Sequence for Inactive Subscribers
Win back attention or clean the list.
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ROLE: You are an email strategist. CONTEXT: List: [LIST_DESCRIPTION]. Definition of inactive: [INACTIVE_DEFINITION]. Number of inactive subscribers: [COUNT]. What we offer: [OFFER]. Brand voice: [VOICE]. Sending platform: [PLATFORM]. STEPS: 1. Write a four-email sequence: gentle check-in, best-of content, preference update, and final decision email. 2. Provide subject lines (two options each), preview text, body copy under 120 words, and one CTA per email. 3. Define timing, segmentation, and what happens to non-responders (suppression or removal). 4. Describe how to protect sender reputation during the campaign. 5. Define metrics and a rule for how often to repeat this cleanup. OUTPUT FORMAT: Four emails with timing, non-responder rules, reputation notes, and metrics. QUALITY BAR: Respect unsubscribes. Be honest about why you are writing. Add a plan for how to write the final email so it respects the reader while making the choice clear, an approach to re-permission under privacy rules, and a set of checks on deliverability before sending, such as testing a small segment first. Record how many returned and their later behavior. FOLLOW-UP: Ask me when subscribers last opened or clicked.
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