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First-Click and Navigation Test Plan

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Test whether people find things.

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Plan a first-click and navigation test. Site or app structure: [STRUCTURE]. Key tasks: [TASKS]. Participants: [PARTICIPANTS].

Design: a list of 8 findability tasks phrased as goals ("Where would you go to find out how to return an item?"); the expected correct path; the measures (first-click correctness, success rate, time, backtracking, confidence); a tree test structure (text-only hierarchy) to run before visual design; and a comparison plan for two navigation options.

Provide an analysis template: Task | Correct first click % | Success % | Median time | Common wrong paths | Likely cause (label wording, category overlap) | Fix. Add sample-size guidance for stable percentages (explain roughly 30 or more per variant gives rough indications, with wide intervals) and a method to compute the interval for a proportion. Include recommendations for label testing and card sorting to refine categories. Use only my structure.

Provide the participant instructions in plain wording, a scoring sheet with correct paths per task, and the thresholds that would trigger a redesign of the navigation, such as first-click success below 70 percent.

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Task: "Where would you go to find out how to return an item?" Correct first click: Help > Returns.
20 participants: first click correct 13 (65 percent); success 15 (75 percent); median time 14 seconds; common wrong path: My Orders (5 participants).
Interval for first-click 65 percent with n = 20: 1.96 x sqrt(0.65 x 0.35 / 20) = 0.21, so about 44 to 86 percent (wide).
Threshold: redesign if first-click success is below 70 percent: triggered.
Likely cause: label "Help" is ambiguous; returns sits under Orders in customers' mind.
Fix: add "Returns" link to My Orders and test two labels. Method: tree test before visual design; card sorting to refine categories.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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