Annual Marketing and Business Calendar
Coordinate key dates and campaigns.
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Build a calendar workbook that coordinates key dates and campaigns across the year. Business and market: [BUSINESS_AND_MARKET]. Seasonal peaks and quiet periods: [SEASONALITY]. Known events (trade shows, holidays, product launches, tax and legal deadlines): [KNOWN_EVENTS]. Channels: [CHANNELS]. Team: [TEAM]. Spreadsheet app: [SPREADSHEET_APP]. Return: 1. Sheet design: Sheet | Contents | Columns. 2. Master events table: Date | Event type | Name | Owner | Prep start (formula: date minus lead time) | Budget | Status | Notes. Lead times by event type in a lookup table. 3. Year view: months across or a 12-month grid, with formulas that show the number of events per month and highlight overloaded weeks (more than a set number of events). 4. Campaign tracker: Campaign | Objective | Start | End | Channels | Budget | Result metric | Result. 5. Content slots: weekly publishing plan linked to events. 6. Conflict checks: overlapping campaigns, deadlines in vacation periods, and tasks without owners. 7. Reminders: a view of what is due in the next 30 days. Provide formulas for my app, 12 sample rows with the expected output, and a quarterly review process. Suggest how to share the calendar and keep it up to date.
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