Voice of Customer Theme Report
Summarise feedback from many sources.
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Summarise customer feedback. Feedback items from reviews, support, sales calls, surveys: [FEEDBACK_ITEMS]. Time period: [PERIOD]. Tag each item with theme, sentiment, customer type, and product area. Count items by theme in a table and include two representative quotes each (anonymised). Separate requests (what they ask for) from underlying needs. Identify changes in themes over time if dates are given. Present the top five themes with recommended follow-up, and list what the data cannot tell us. Provide a one-page summary for leadership with caveats about sample bias. Add guidance on weighting feedback by customer type, since a loud minority can distort priorities, and a method to separate feature requests from problems. Include a one-page template for a quarterly report that shows theme trends with the number of items per theme and the action taken, and a rule for how to close the loop with customers who gave the feedback. Also add a list of the three themes that are loudest but least important, with the reason, so that volume does not drive priorities.
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