Opportunity Solution Tree Draft
Link goals, opportunities, and experiments.
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Draft an opportunity solution tree. Desired outcome (a measurable product outcome): [OUTCOME]. Customer insights collected: [INSIGHTS]. Current ideas on the table: [IDEAS]. Produce a tree in text: outcome at the top; 4 to 6 customer opportunities (needs, pain points, desires) framed from the customer's view and each tied to evidence; for each opportunity, 2 to 3 solution ideas; for each solution, assumptions to test and an experiment (prototype, interview, fake door, concierge test) with a success criterion and time estimate. Evaluate opportunities with a simple scoring table (reach, frequency, severity, evidence, strategic fit: 1 to 5), showing the arithmetic. Identify the best opportunity to pursue next and why, and list ideas that do not connect to any opportunity (candidates to drop). Add warnings about solution-first thinking and about treating the tree as finished (revise weekly). Use only the information provided and mark gaps. Draw the tree as an indented list with no more than three levels visible at a time, and end by naming the single experiment to run this week, its owner, and the result that would make us drop the branch.
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