Ad Copy Variants by Customer Awareness Stage
Write ads that fit what the audience already knows.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Write ads for [PRODUCT_OR_SERVICE] aimed at [AUDIENCE]. Platform and format limits: [PLATFORM_AND_LIMITS]. Real benefits and proof: [BENEFITS_AND_PROOF]. Things we cannot claim: [CLAIM_RESTRICTIONS]. Create three sets matched to awareness: people who feel a problem but do not know solutions exist (lead with the problem), people comparing options (lead with differences and proof), and people ready to buy (lead with the offer and the next step). Four ads per set with headline, body and call to action. Label which claim in each ad is supported by which proof item. Do not use fake scarcity, invented testimonials, or comparisons to named competitors unless I supply evidence. Close with a test plan: which two ads to run first, the single variable that differs, the metric to judge them and the spend needed before any decision, noting that small budgets give weak evidence. Check platform policy pages for restricted topics [VERIFY]. Include an example for a hypothetical bakery to show the contrast. Problem-aware ad: Tired of dry supermarket bread? Option-aware ad: Slow-fermented loaves baked every morning, see the weekly menu. Purchase-ready ad: Order by 8pm for collection tomorrow. Then adapt the same pattern to my product with real details only. Provide a table mapping each ad to its proof item and landing page section, and flag any ad that makes a claim with no proof supplied. Remind me that platform rules limit some claims, particularly about health, money and personal attributes, and that every ad should be reviewed against the platform's current policy [VERIFY]. Add a final section with six extra headlines in the same three groups, each under 30 characters, so they can fit a search ad. Ask me to supply any character limits I know, and mark every headline that contains a claim with the proof item that supports it. Add a note on keeping a library of tested headlines with their results, so winners are reused and losers are not retried by accident next quarter.
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