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Mailchimp Post-Purchase Email Series

Structured brief

Help new customers use what they bought.

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Write a post-purchase series. Product or service and what customers need to do next: [PRODUCT_AND_NEXT_STEPS]. Support contact: [SUPPORT]. Timing: [TIMING]. Tone: [TONE].

Help first; ask for a review only after the customer has had time to use the product. Write the first two emails in full with subject lines, preview text and bodies under 120 words, and outline the other two. Email one confirms the purchase, says what happens next with dates, and gives one useful tip. Email two arrives after delivery with simple instructions, a link to a short video or guide, and contact details for help. Email three checks in at two weeks asking how it is going and offering help. Email four asks for a review or feedback and offers a route to support first if there is a problem. Each has a single call to action.

Specify the automation triggers, delays, the exit rule if the customer contacts support, and suppression of customers with an open complaint [VERIFY]. Mark transactional versus marketing content and include unsubscribe elements in marketing messages [VERIFY]. Day-by-day schedule for an order delivered on the 10th. Measures: click rate on the help link in email two, support contacts within seven days of delivery as a share of orders (30 of 400 is 7.5 percent), and review submissions. Test email two with and without a short video for a month with a decision rule, and test the automation with a test order before turning it on. Results are uncertain, so check settings against current documentation [VERIFY].

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