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Mailchimp Welcome Series Plan and Email Copy

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Write a three-email welcome sequence.

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Write a welcome series for Mailchimp. Business and what subscribers signed up for: [BUSINESS_AND_SIGNUP]. Audience: [AUDIENCE]. Key actions I want them to take: [ACTIONS]. Tone: [TONE]. Facts and offers I can promise: [FACTS].

Plan three emails (immediately, day 3, day 7), each with a goal, three subject line options with character counts (for example 'Welcome to Birch Bakery'), preview text, body copy under 150 words, a single call to action, and a footer with the required identification and unsubscribe elements [VERIFY]. Give a version for a shop and a version for a service. No false urgency and no invented offers. Set up the automation with trigger, delays and exit conditions [VERIFY].

Test by sending to yourself on desktop and mobile, checking links, images with alt text and the unsubscribe link. Measures: open rate (may be inflated by privacy features), click rate (clicks divided by delivered) and unsubscribes, with arithmetic for a sample. Only email people who agreed.

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Invented subject lines for email 1: 'Welcome to Birch Bakery (37 characters)', 'Your first loaf, and what to expect' (35), 'Thanks for joining, here is how it works' (39). Preview text 60 characters. Body (90 words): thanks, what they will receive and how often (once a week), one tip, one button. Email 2 on day 3: favourites and how to order. Email 3 on day 7: a story about the bakery and a first-order offer if that is genuine. Test plan: send to two accounts, view on phone, check links and the unsubscribe. Click rate sample calculation: 40 clicks from 500 delivered is 8.0 percent.

Illustrative only, made-up data. Your results will differ and must be reviewed.

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