Mailchimp Email Design Checklist for Accessibility and Deliverability
Prepare an email that reads well everywhere.
The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.
[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Create a pre-send checklist for Mailchimp campaigns. Typical content (images, buttons, links, tables): [CONTENT]. Audience devices if known: [DEVICES]. Write it as a table with Check, Why and How to test, in three parts. Before building: purpose, one main action, plain-text version. While building: single column, readable text size, alt text, real headings, descriptive link text, sensible colour contrast, language set, balance of text and images (no all-image emails), clear call to action. Before sending: test on a phone, test with images off, check dark mode, check links, check the unsubscribe link and preview text, send time, an authenticated domain, a consistent sender, a clean list and reasonable frequency [VERIFY], and legal basics (identity, address, unsubscribe) [VERIFY]. Add a test routine: send tests to two accounts, view on a phone, and ask a screen reader user to forward-check if possible. Acceptance test: a colleague should say what the email asks them to do within five seconds. Keep it short enough to use every time, and treat claims about spam filters as general guidance [VERIFY].
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