Marketing Campaign Launch Checklist and QA Sign-Off
Run a campaign launch QA with a checklist for links, tracking, audience, creative, approvals and a rollback plan before anything goes live.
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[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.
Create a launch QA checklist and sign-off sheet for a marketing campaign. Campaign name and channels: [CAMPAIGN_AND_CHANNELS]. Launch date and time: [LAUNCH_DATE_AND_TIME]. Assets involved (emails, ads, landing pages, forms, workflows): [ASSETS_INVOLVED]. Approvers: [APPROVERS]. What went wrong in a past launch: [PAST_LAUNCH_ISSUE]. Produce a checklist in a table with the columns Area, Check, How to check, Owner, Status (pass, fail, n/a), Notes. Cover audience and list selection, exclusions, links and tracking tags, forms and thank-you pages, mobile and desktop previews, spelling and brand check, legal and consent wording, time zones, budget and bid settings, pausing rules, internal alert if the campaign misfires, and a test of what happens when someone replies or unsubscribes. Include a "stop the line" criteria list of failures that delay the launch. Add a sign-off page with approver names, date and a statement of what was checked, a launch-day schedule with times, a rollback plan for each channel in numbered steps, and a post-launch check at 1 hour, 24 hours and 7 days. Tool settings, scheduling features and pause options differ by platform and plan, so flag each [VERIFY]. Do not invent platform behaviour. Wording about claims, prices, offers and consent should be reviewed by a person who knows your legal and industry rules. Add a worked example with invented figures: 14 checks, 11 passed, 2 failed and 1 not applicable, and show how to decide go or no-go with a stated threshold.
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