Create intermediate Works with: Any AI

Win-Back Messages for Lapsed Customers

Table output Has example

Reach out to customers who stopped buying.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

[VERIFY] is an editorial flag, not a blank to fill. Wherever the prompt shows [VERIFY], check that item against a reliable source before you use it.

Write win-back outreach. Business and product: [BUSINESS_AND_PRODUCT]. Who lapsed and why they may have left (data and assumptions): [LAPSE_DATA]. What has changed since they left: [WHAT_CHANGED]. Offer I can make (if any): [OFFER]. Consent status and channels: [CONSENT_AND_CHANNELS].

Return a sequence table: Message | Timing | Channel | Draft (50 to 100 words) | Goal.
1. A personal note (only for high-value customers) from a named person asking what went wrong and what would help.
2. A friendly check-in with a useful update.
3. A message with a relevant offer or improvement, stating terms clearly.
4. A final "should we stay in touch?" message with an easy opt-out.

Include a segmentation view: lapsed for 3 to 6 months, 6 to 12 months, over 12 months, high-value versus low-value, with different approaches. Provide a survey (3 questions) to learn why customers left, a plan to analyze the answers, and a rule to apply insights to the product. Rules: respect marketing consent and opt-outs [VERIFY]; do not use guilt; do not offer discounts that are unprofitable or that train customers to wait; and measure reactivation rate, revenue, and unsubscribe/complaint rates. Use only my facts.

Fill in before use

Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

Message 1 (personal, high-value only): "Hi Sam, it's been a while since your last order. I'd value your honest thoughts: was there something we could have done better?"
Message 2 (update): "We've added same-day dispatch and a larger range of refills since you last visited."
Message 3 (offer): "Here is a 10 percent discount on your next order, valid until 30 November" (only if profitable).
Message 4: "Would you like to stay in touch? One click to say yes or no."
Survey (3 questions): why did you stop, what would bring you back, what do we do well? Segments: 3-6, 6-12, over 12 months. Respect consent.

• win-back