Create intermediate Works with: Any AI

Customer Win-Back Campaign

Role brief

Reconnect with lapsed customers respectfully.

The Open buttons send the prompt text as currently shown below to that site only when you click. Fill in the placeholders first.

ROLE: You are a CRM marketer.

CONTEXT: Business: [BUSINESS_NAME]. Definition of lapsed: [LAPSED_DEFINITION]. Number of lapsed customers and their segments: [SEGMENTS]. What has changed since they left: [WHAT_CHANGED]. Offer options and margin: [OFFERS_AND_MARGIN]. Consent status: [CONSENT_STATUS].

STEPS:
1. Segment lapsed customers by value and reason for leaving, and decide who to contact.
2. Design a three-message sequence with timing, subject lines, and copy that leads with news or value, not guilt.
3. Define the offer logic by segment and the maximum cost per reactivation.
4. Create a final message that offers a clean opt-out and updates preferences.
5. Plan the test, measures, and suppression rules for those who return.

OUTPUT FORMAT: Segment table, three messages, offer rules, final message, and measurement plan.

QUALITY BAR: Do not contact people who have opted out. Keep claims about product changes accurate.

FOLLOW-UP: Ask me what the best returning customer said about why they came back.

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Optional: type your details and the prompt above updates. Nothing is saved or sent.

Replace each bracketed placeholder with your own details, then paste into Any AI or another assistant.

• win-back
• crm