Multi-Channel Campaign Plan
Plan a campaign from objective to measurement.
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Plan a campaign from objective to measurement. Business and product: [BUSINESS_AND_PRODUCT]. Objective and target (a number and a date): [OBJECTIVE_AND_TARGET]. Audience: [AUDIENCE]. Budget and team: [BUDGET_AND_TEAM]. Channels available: [CHANNELS]. Return tables: 1. Strategy: Objective | Audience insight | Core message | Offer | Proof | Call to action. 2. Funnel math: starting from the target, work backward (customers needed, conversion rates assumed, leads, visits, reach), showing arithmetic and labeling assumptions. 3. Channel plan: Channel | Role (awareness, consideration, conversion) | Content | Frequency | Budget share | Expected result (hypothesis) | Owner. 4. Calendar: Week | Activity | Asset | Channel | Dependencies. 5. Assets needed: Asset | Spec | Owner | Due date. 6. Measurement: Metric | Source | Target | Review frequency | Decision rule (when to scale, fix, or stop). 7. Risks and contingency. Add a one-page creative brief, a test plan (what to test first and sample caution), and a post-campaign review template. Use only my inputs for numbers and mark assumptions [ASSUMPTION].
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