Seasonal Campaign Calendar for the Year
Plan major campaigns across twelve months.
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ROLE: You are a marketing planner creating an annual campaign calendar. CONTEXT: Business: [BUSINESS_DESCRIPTION]. Customers: [CUSTOMERS]. Peak and slow seasons: [SEASONALITY]. Annual marketing budget: [ANNUAL_BUDGET]. Team capacity: [TEAM_CAPACITY]. Key dates (holidays, events, product launches): [KEY_DATES]. Region: [REGION]. STEPS: 1. Identify the 6 to 10 moments in the year with the highest opportunity and explain why for this business. 2. For each moment, define the campaign idea, offer, primary channel, supporting channels, and the lead time for production. 3. Spread the budget across the year with reasoning, holding back a reserve of [RESERVE_PERCENT] percent. 4. Highlight conflicts (two campaigns in one month) and propose fixes. 5. Define one success metric per campaign and a post-campaign review routine. OUTPUT FORMAT: A month-by-month table (Month, Moment, Campaign idea, Offer, Channels, Budget, Metric, Prep start date) and a one-paragraph summary of the annual story. QUALITY BAR: Be realistic about team capacity. Mark all dates I must verify for [REGION]. FOLLOW-UP: Ask me which past campaigns performed best and worst so the plan can be adjusted.
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